Meet our young team of professionals competent in his/her field
Founder & CEO, İstanbul
Cemil Cengiz - Founder & CEO, İstanbul
He was born in İstanbul in 1986 and grew up in İcadiye, Üsküdar. As he grew up, he got emotionally attached to the city of whose stories he heard and in whose streets he got lost. He started doing research and observations as a kid.
In the first few years of his school life, his grades were not all that good. It is said that he passed his courses by means of his excellent communication and signaling skills. At the age of 14, he made his first lira in programming and he still is. It was during this period that he tended to improve himself in his future profession, and his school grades were still not good. Although he got placed at the department of business at the university entrance exam, he sat in a talent examination and studied Visual Communication Design as he desired to be good at in a profession in the field of communication. At university, he managed to bring out his real potential by means of all the skills he gained working in many professions ranging from being a tea-boy to a designer. During this four-year period, he worked in various areas such as working on film sets, as a graphic designer, in software companies and directing.
His passion for learning took him to the United Kingdom. Because of the interest he developed in journalism in 2009, first, he studied Global Journalism at Brunel University, and then, he got a Master’s Degree in Diplomacy at School of Oriental and African Studies. His laziness, once again, surfaced during his doctoral education and he quit both of his doctorate studies. While in England, he didn’t have idle hands, he worked in kebab shops, and did many jobs from being a dish washer to a documentary director. He even set up a communication agency called “Sublime Porte” in London. During the years he spent abroad, he recovered from homesickness with the help of Sefa Kaplan’s London poems. When he decided to come back, he did not feel lazy and, thanks to the lorry driver Mustafa, he brought the 2500 books that he could not give up on from London to Istanbul.
After serving as a Consultant at the Republic of Turkey Ministry of Foreign Affairs for 8 years, he founded the communication agency he had been dreaming about in his beloved country. He is, now, an idea hunter in Kuzguncuk, where he was born, he grew up, played jungle ball and creeped up mulberry trees. In Victor Orbis, as the founder and the CEO, he gives “the tape is your honor” treatment to his team with great pleasure. He buffles the ones who enter his room to salute him with quotations from Mevlana to Karl Marx, and enjoys the pride for being a beloved employer to his employees who go quiet with his profound fondness. He has been married since 2012 and has two beautiful daughters.
Creative Director, İstanbul
Salihcan Güner - Creative Director, İstanbul
Administrative and Financial Affairs
Administrative Affairs Director, İstanbul
Sümeyye Üstün - Administrative Affairs Director, İstanbul
She was born in İstanbul in 1993. Although it was considered that he was going to be a lawyer with all the bitter struggle he fought for people facing any kind of injustice when he was at primary and secondary schools, her love for figures directed him to a different field. Following her passion, she graduated from the Department of Business at Marmara University in 2017. Standing out with her makings of a leader and organizational skills, she has always followed the innovations in the sector closely, and participated in many national and international training and certificate programs on management, accountancy and insurance. She was encouraged to take up athletics by her teacher at primary and secondary schools because she had endless energy, and she won various national races and got many awards. Setting off on an expedition in the field of arts first with drawing then, violin lessons, Sümeyye couldn’t discover the areas she is talented at yet, but still hopeful about it. While she was working as an Accounting Specialist at Yemeksepeti, where she started her career, she also managed the financial process of the Valet project serving the corporation. Believing that learning is a non-stop process, she completed her Master’s degree on Management at Marmara University in 2020. While working as an accounting manager at Victor Orbis, she is continuing her SMMM training, a prerequisite for the position of Financial Advisor. She has a mission of having principles in her business life and no matter what the situation is 2+2 always equals to 4.
Front Accounting Specialist, İstanbul
Aslıhan Özcan - Front Accounting Specialist, İstanbul
She was born in Istanbul in 1997. Being the first child of the family, then an elder sister for two times successively, her sense of responsibility developed at early ages. She was a successful and favorite student during primary and secondary school years. While she was at odds with Mathematics during high school years, she was going to close the gap in university years. She studied in Istanbul Kadıköy High School, which assumed a great role in shaping her identity. She gave best efforts to build a sound structure on the infrastructure she had established there.
She completed her undergraduate study in the Department of Business Administration at Sakarya University. She took part in several social responsibility projects while studying. As she was fond of children, projects involving children attracted her. She built libraries for village schools, spent time with those wonderful children staying at children’s care homes and organized drama events for them. Her interest in music grew more in these years and she spent her free time learning how to play the guitar. She plays the guitar and sings songs as occasion serves.
While studying, Aslıhan started her business life as the Front Accounting Supervisor at Pleon Turizm A.Ş. Upon graduation, she started to start working at Victor Orbis. Being in the beginning of her career, Aslıhan’s first objective is to get specialized in accounting area and to obtain a Public Accountant’s certificate.
Ahmet Oğuzhan Dursunoğlu
Administrative Affairs, İstanbul
Ahmet Oğuzhan Dursunoğlu - Administrative Affairs, İstanbul
He was born in Üsküdar in 1996. He has been a Fenerbahçe fan as of his birth . He demonstrated his uniqueness by graduating from the Faculty of Business Administration at Yalova University following an unpromising high school education. Nearly two-thirds of Turkey's youth graduates from Business Administration by the way.
He interned at Skylife magazine, a magazine of THY while pursuing his education. His path crossed with Victor Orbis after working in the e-commerce sector for more than a year following his graduation.
He aims to pursue an MBA in the next chapter of his life just for form's sake. Oğuzhan, who claims to have an intermediate level of English, feels he came to the world just to have fun anyway. Unless proven otherwise, he is taking deliberate steps along this path.
Ankara Branch Affairs
Head of Ankara Office / Brand Director, Ankara
Başak Boyacı - Head of Ankara Office / Brand Director, Ankara
She was born in Ankara in 1985. She had a degree in Communication design from Faculty of Communication at Başkent University.
She set up her own agency straight after her graduation and had the opportunity to experience all aspects of the profession within a period of two years. With the experience she gained here, she carried on working for various advertising agencies in different positions.
To date, she has played an active role in the execution of communication work for many various companies in defense industry, education, retail, technology, informatics, e-trade and tourism industry. In every workplace she has work, she has been the one who boosted up the energy of the team with her calm and positive attitude and with the naturally white hair dangling down over her left temple.
She is married with a cat. She has a sister living in İstanbul. Her sister is interested in communication just like her and works as a copywriter. Başak is crossed with İstanbul for separating her from her sister. She does not accept any of the negative comments about Ankara, the city where she was born and grew up. She is fond of animals, plants and the nature.
She fully supports recycling.
Project Advisor, İstanbul
Mahmut Mutlu - Project Advisor, İstanbul
MM started saying “Not a big deal, I’ll do it myself” at the end of the nineties spent his short pants age by developing his own games and toys. His adventurous spirit discovered by pedaling to towns near or far, found peace by whether to be striding through the mountains of Hindu Kush or crossing the Neretva with his canoe. He settled down in a lovely, yet to be discovered village of Istanbul as he could not restrain his passion for nature and the wild life. He is content with his animals. He received and provided training on natural disaster emergency communication and search and rescue. He is still an active search and rescuer.
With the experiences of exportation and business ranging from being a bazaar seller, to opening up a chain store and retailing in hand, he went behind the viewfinder, which had always been a part of his life, as he could not stand his productivity to be restricted. If not in the nature, in the studio but always in the pursuit of producing; speaking strange languages just like himself, a man of the world. The wild himself.
Brand Manager, İstanbul
İrem Karaosmanoğlu - Brand Manager, İstanbul
She was born in Arhavi in 1996, and kept finding herself in various absurd situations. Her work-life started at Galatasaray SK magazine working as a reporter and news editor, in Marjinal Porter Novelli.
She was in charge of organizations, social media and press relations with institutions like TUSİAD, BKM Express and İTÜ. She took part in the communication and organization process of KSS projects for companies like Boyner, Gittigidiyor, E-Bay, Garanti Bankası, AKBANK, Koç Holding, Galata Business Angels and Hepsiburada.
She worked in comprehensive projects like Electronic Waste, Human Rights Equity in Education at Girişimcilik Vakfı (Foundation), where she was elected as a Fellow.
After working in the Strategy and Digital Marketing department at Onedio, she moved on to working at corporations and worked in the communication department for ÜNLÜ & Co.
With Victor Orbis, she once again got into the active agency life, which she stared working while studying at university.
Brand Manager, İstanbul
Nazife Arısoy - Brand Manager, İstanbul
She was born in İstanbul, in 1996. She has always been lively and full of life since her childhood. She put a signature on her first international project at the age of 15. She believed that it was necessary to work and study to gain experience even when she was studying.
At university, she was rushing from pillar to post between her final exams and meetings. She had a busy business life, but she did not stop. She graduated from Yıldız Technical University with honors, being busy with TÜBİTAK projects and overseas organizations.
After working with brands like Pepsi, Coca Cola, Dominos and Philip Morrisin agencies for a while, she started working for corporations. While working at Brand Communication at Yapı Kredi Bankası (Bank), her interest in advertising brought her to Victor Orbis.
Her love for work is not limited to working hours. The projects she is directing are not tiring her out. She is still looking for ways to release her energy, and she does Zumba when she has the time.
Uğur Can Şener
Brand Manager, Ankara
Uğur Can Şener - Brand Manager, Ankara
Uğurcan was born in Ankara in 1994. He completed 16 years of continuous education in Ankara Bahçelievler. He is a graduate of Gazi University's Faculty of Communication; he has a personality that can't sit still while studying and pay attention to continuous development.
360 Degree advertising agency, which he founded before graduating with the understanding of "I gain my own experience," was in operation in Ankara for two years. He has worked on a wide range of projects for both the public and private industries, including promotional films and documentaries, digital media projects, and printing and press activities. Despite taking a 6-month leave for military service, he could not leave his job because he had loved the advertising profession since childhood and continued to work as a Communication Consultant in the industry.
He can't live without sports because he comes from an athletic family. Despite being a licensed former basketball player, he can't stop himself from playing football. He is an avid NBA and football watcher. Turkish/Foreign Rap and nostalgic songs are on his playlist. He has been a Gençlerbirliği fan since he was 6 years old, and a Houston Rockets fan since he was 11.
Brand Manager, İstanbul
Feyzullah Yeniusta - Brand Manager, İstanbul
He was born in 1990 in Aydın. When he was 15 years old, he left his family for high school and came to Istanbul. After that, for a long time, he lived in many cities and traveled to many countries due to his business or education life. After a short marketing experience, he has been actively working in the media industry for 7 years. Although his specialty is documentary, he has been involved in promotional films, public spots, TV series and cinema from time to time on a project basis within the company. As part of these projects, he worked for many companies, institutions, tv and digital platforms. He is active in such positions as production chief, post-production supervisor, corporate communication, project coordinator. If he would describe himself in two words, he would be the 'problem solver'.
Semih Hekim - Copywriter, İstanbul
He was born in 1989. In years, he added many good memories to his life story. He has met so many people and learned so much from them all.
After graduating from the Department of Communication at İstanbul University, he started his business life as a Jr. Copywriter at Think Experiential. After working at CFA Advertising as a Sr. Copywriter for some years, he sailed to new adventures with Victor Orbis.
Throughout his career, he worked with leading brands like Bosch, Siemens, Pirelli, Yeşilay, Eti, Garanti Bankası and Efes Pilsen. He generated ideas for thousands of briefs and face hundreds of revisions. He wrote, drew, told stories and put his signature on award-winning work.
In addition to copywriting, he penned a dystopian book and a script for a film. In years, he developed interest in different fields, and took up charcoal drawing, record collection and rowing.
Copywriter/Brand Manager, Ankara
Mustafa Uçar - Copywriter/Brand Manager, Ankara
He was born in 1981. Even though there are a lot of cities that comes out when investigated, he thinks his mainland is Adana. He had to complete primary school in three cities, so for a long time he thought summers were moving seasons.
He always loved books, not just only their insides, but their covers. When color TV came out, he looked at it with the tip of his eye curiously to see what was going on. He also loved advertising, he started thinking about advertisements from a very young age. In the morning, when the cartoons were over, he cried a lot, he told his mother to draw a career plan in TRT and hand it over. His mother, on the other hand, baked cakes and cookies and tried to calm Mustafa.
Towards the university exam, he decided to study public administration, clogging his ear to his father's desire for him to become a doctor. His goal was not to administer the public, it was enough if he could administer himself. During the first half of his journey in the private sector, he worked on two flagships of two big holdings. He experienced the plaza environment full of excels, reports, big data, regulations, and dress codes. The worst part is, the windows of the plazas didn't open much, and he said he couldn't breathe, and he threw himself out. Besides, for some reason, everyone kept saying that he was not belong there. But where does he belong to?
In the private sector, where he expected to make himself feel like a special person, this time he turned his direction towards marketing, communication, and advertising. He was again with big companies, with thousands of employees, but with a difference, this time he was sitting on the other side of the table. He was very happy to talk about what was on his mind, that people liked it, that ideas developed, and that good things appeared. He always loved team collaboration, probably very impressed with the Voltran he watched in the mornings.
He was never limited to his work. He was interested in theater, wrote stories and poems, compiled books, took great pleasure in singing, worked as an editor and redactor, became involved in the production business, traveled many countries, and spoke extensively with different people, and became an active and unusual fan of Adana Demirspor…
In all of this, his most favorite addiction was learning. He believes he has a spirit of polymath inside.
He intends to inherit this soul for his daughters named Duru and Mavi.
Art Director, İstanbul
Hakan Yalçın - Art Director, İstanbul
I first saw the light of day in a cold winter night in Ereğli District of the Black Sea to say hi to a challenging life. I knew I was going to get exhausted but I wasn’t going to give up for sure. Following the nursery, secondary and high school years in the homeland, I did not give university life a much thought and set foot in Istanbul, that was paved with gold so to say and uttered that famous phrase: “Oh Istanbul, let’s see who is greater, you or me?”, but soon I realized it was greater than me. Once entering into Istanbul Aydın University, I tried to study International Trade. Then some light showed up to guide me through the right path. I set off on a new journey with my skills and desire. I just knew that I was going to spend long years for the sake of it. I was now shedding light on emerging brands, new designs and ideas. I have taken part in several projects and completed jobs successfully since 2012. I have improved myself beyond my specialty area and skills. I have kept close track of and reviewed modern designing trends and international studies to broaden my perspective and to create my own way of working and designing. In my opinion, simplicity is the best. The simpler the better, indeed. Apart from by job, I have always had an interest in music since high school years. I just wanted everyone to feel and be aware of the charm of Rock’n Roll. I went to concerts and stage events frequently. Although I am out of practice, I still play music and sing now and then. I am particularly fond of singing in the bathroom. All in all, art and music is with us everywhere. We just need to enjoy what we are doing and what we hear. This is the whole point, isn’t it?
Art Director, İstanbul
Selçuk Kutluhan - Art Director, İstanbul
He opened his eyes to the world in 1998 in Istanbul.
Selçuk, who spent his years in Istanbul for education, was accepted to the Graphic Design Department at Fatih Sultan Mehmet Foundation University in 2016.
He began his internship at Bump Creative Production Studio with Seydi Murat Koç's recommendation while assisting him for the "DARALANDAN" exhibition in 2017. He worked as a Junior 3D Artist for nearly 3 years there.
He took a short break from his long-term career and set foot in the US with Work & Travel in the summer of his third year at the university. He had one more year of education to finish when he returned to Turkey. He graduated from the Graphic Design department at the end of the suffocating and brisk days of 2020 as an honor student ranking the first. His path crossed with Victor Orbis before coming to the end of the one-year break he had given himself after graduation.
Art Director, Ankara
Rukiye Taş - Art Director, Ankara
She was born in Adana in 1991. Upon completing her study in the Department of Management Information Systems at Bartın University, she started her business career with coding. Her interest in visual arts guided and persuaded her towards graphic design. It just took her 5 minutes to decide to enter into the world of design.
She can handle and solve a problem considering its different aspects and she can create fast, practical and valid solutions to deliver to the target group in a fast manner. She is a versatile, compatible and objective person that has the character and infrastructure to handle a project during its progress and development stages, to manage and become a member of the team.
She loves to play computer games, to make research and explore self-development and to learn. She enjoys watching films and reading books when she is not glued to the computer screen. Nowadays, she has been obsessed with learning how to use a blender.
She values self-belief, continuous development and hard work as the keys to success in life. She crossed paths with Victor Orbis following her design career in various advertising agencies. She currently works there as an Art Director.
Event and Organization
Event Photographer, Ankara
Muzaffer Müren - Event Photographer, Ankara
He was born in a small town in Denizli on 14 October 1996. After completing his primary school education in the village, he got registered at a secondary school in the town. He got tired of moving back and forth between the village and the town. When he got diagnosed with cancer, and became distanced with his beloved school. He fought back and convinced his teachers to educate him at his home. He was dying for learning. He took his exams at home and got placed at the Anatolian high school in the same town. With the moto “The pain that doesn’t kill strengthens”, he defeated cancer.
In September 2014, he headed towards Ankara to study there. Not knowing where he was going, he climbed up hills and swam across rivers to get there. When he first got into management faculty, his dreams were shattered. He wanted to return home, but he couldn’t. After a short experience at an advertising workshop at his school, he joined a photography workshop. While taking event photos at the uni., he, at the same time, started taking wedding pictures and filming weeding ceremonies. He found the job he was looking for. He was going to be a photographer. At university, he worked as a reporter and a photographer for some institutions like the Chinese Embassy, Ministry of Family, Labor and Social Services, World Health Organization and Presidency for Turks and Related Communities. After his graduation from university, his path crossed Victor Orbis.
Press Relations, Ankara
Büşra Kosif - Press Relations, Ankara
She was born in Samsun in 1989. With her unusually utopic and complication imagination, she is said to live in her own world and has great fun out there. The ‘curiosity’ that has always preying on her and her desire to question everything led her to have an enjoyable childhood with thousands of questions. Büşra, who didn’t like sleeping at night, was watching Coşkun Aral with her grandmother and was dreaming about making strangers crazy with her questions in unknown places. When she found out that Coşkun Aral was a ‘Journalist’ she started saying that she was going to be a “Journalist” even when she was at primary school. She discovered her interest in writing then. Writing articles was giving her so much satisfaction, and she was dreaming about her writings on countries she travels in her bed.
In time, what she was planning as her prospective profession turned into being a war correspondent. She had to give up on this dream of hers because of the high blood pleasure fits the family had. After meeting a crime reporter during her high school training at a local newspaper, she started dreaming about becoming a crime reporter. However, noticing that the reporter and had no spark of life and kept staring at things aimlessly because what he continually saw was corpses, she gave up on that dream too. And finally, she started saying “I’m interested in politics. Even in my secondary school diaries I wrote about the agendas from the parliament.” At university, she studied Journalism at Ankara University Faculty of Communication. After her graduation, she started working as a reporter at Dünya Gazetesi. After two years, she couldn’t stand still and decided to try out Advertising-Content Writer thinking ‘what can I learn now?”. Finally, she started working in the Press Relations at Victor Orbis and still travelling round the world with Coşkun Aral in her dreams.
Press Relations, Ankara
Emre Üre - Press Relations, Ankara
He was born in Karabük on February 5, 1989. After completing his primary, secondary and high school education, he came to Ankara, the capital city of Turkey, in 2006 to study at University. He had a degree in Journalism at Gazi University and started working in 2010. First, he kept his finger on the pulse of social life in a local magazine. He took some time off work and did his military service. In 2012, he went back to work at Habertürk Gazatesi. Over a five-year period, he worked as a journalist and put his signature on some private news articles he prepared with famous artists, businesspeople, journalists, politicians and names that steer the agenda in Tukey. While working as a journalist, he also got into business world with his work he produced in organization and PR. While trying to adapt to the busy pace of the business world, he got married in 2018 and started his own family that he had been longing for. And finally, he got busy carrying out his career at Victor Orbis.
Azimet Ahmet - Illustrator, İstanbul
He was born in İstanbul in 1991. He graduated from Graphic Design at Mimar Sinan Fine Arts University with honors. While studying at university, he worked as a freelance illustrator and produced concept designs in gaming, film and animation industry. Later in time, he produced work for Al Jazeera, Bare Entertainment, Qabila Tv, Pera Games and Trt Belgesel.
Video Artist, İstanbul
Doğukan Meral - Video Artist, İstanbul
He was born in Üsküdar, İstanbul in 1999. He completed the first two years of his primary education in İstanbul, and went to school in Erzincan until he started high school, when he got back to İstanbul.
He started work at Cordoba Yapım as a trainee, and with the experience he gained, he improved himself and became a “Production Assistant.” Later, he worked as a “Set Photographer” and “Post-Production Assistant” in feature film "İstanbul Muhafızları:Ab-ı Hayat Çeşmesi" at Neher Prodüksiyon. After he decided to work for PAT Medya, and stepped into the advertising industry. He worked with the production team at PAT Medya in the making of advertisements for Türk Telekom. Finally, his path crossed Victor Orbis, the corporation where he could gain more experience and display his previous experiences, and started working as a Videographer for them.
Motion Graphic Artist, İstanbul
Ömer Albayrak - Motion Graphic Artist, İstanbul
He was born in İstanbul in 1998. He finished primary and high schools in Erzincan. He is studying at the Department of Information Systems at Anadolu University.
He started work as a trainee at Cordoba Yapım, and continued working as “Motion Graphic Artist” in documentary projects. Later, at Neher Prodüksiyon, took the position of “Composing Artist” in the post-production team of feature film "İstanbul Muhafızları:Ab-ı Hayat Çeşmesi".
While working there, he met people working for Kontra Yapım, and worked as a freelance “Motion Graphic Artist, Colorist” for them in the making of documentaries like “ONLAR, HAYATLAR” prepared for TRT BELGESEL.
Finally, he joined Victor Orbis, and is working as a Motion Graphic Artist and Compositing Artist for them.
Kemal Berk Bağırlar
Jr. Social Media Manager, İstanbul
Kemal Berk Bağırlar - Jr. Social Media Manager, İstanbul
He was born in Kadıköy, in 1997. He spent his childhood playing jungle ball in the neighborhood. He went to the same primary school as his best loved friends. He started studying at Acıbadem Ahmet Sani Gezici High School, and he organized many activities there and had an unforgettable time, and he made very good friends. After high school, after a short time at Yeditepe University studying Advertising Design and Communication, he quit and spent another year preparing for the university entrance exams. He spent a year reading, travelling and writing. In 2017, he started studying at the Faculty of Communication Sciences at Doğuş University, and he spends every day of his life with a motivation to learn something new.
Jr. Social Media Manager, İstanbul
Can Alakaş - Jr. Social Media Manager, İstanbul
He was born in Istanbul in 1997. He spent a fun and lively childhood in Üsküdar and Şile. He got basketball training during primary school years. He used to go to his father’s workplace on holidays to get familiar with commerce at an early age. He has been interested in the advertising sector since childhood. He had always felt excited about creativity and productivity and enjoyed surprising people by pushing the limits. He made good friends while studying at high school in Acıbadem. After graduating from high school, he successfully completed the Advertising Designing and Communication Department at Üsküdar University as a scholarship student to realize his childhood dream. He took part in several clubs during university years. He assumed positions in various agencies to improve himself while studying. For that matter, he primarily aimed to learn new things everywhere he worked. Currently he keeps learning new things and improving himself with great eagerness while working at Victor Orbis.
Social Media Manager, İstanbul
Kaan Özsüt - Social Media Manager, İstanbul
Hello, I was born in a cold September morning in 1993 in Altndağ, a not-too-far-away district of Ankara. I spent my childhood as a child playing in the neighborhood where my friends' families called me "hyperactive" because they couldn't call me a "scallywag".This situation continued in Tek Primary School established in the lodging of the Teiaş/Tedaş institution in Ankara's Gölbaşı district.My teachers' sentence "He's smart but he doesn’t work" is still ringing in my ears. Then I devoted all of my energy to basketball and had a halfway successful career. A couple of championships etc. I continued to climb the ladder of my education career at Ankara Balgat Ömer Seyfettin High School. I also finished my basketball career while graduating high school. I attended Isparta Süleyman Demirel University when it was time to attend university. I found myself in the quest for a profession that develops and can be called the world of the future during the process. Following my quest, I have believed this profession to be "Digital Media" and I began to develop myself in that direction. First and foremost, I began my career with Ahba Yazılım operating in Tobb University Garage Technopolis. I began to take on freelance work while I was working at Ahba Yazılım.My path crossed with Başak Medya in Ankara after we parted ways with Ahba Yazılım. Many companies and institutions in various sectors had now entrusted me with their social media, advertising, and e-commerce accounts. After fulfilling my responsibility at Başak Medya, it was now time to do the same at Siu Digital located in METU Teknokent. My last stop was Victor Orbis, which I am still a part of it.True, I had a lot of fun learning the job, but I can't deny that I had even more fun executing it. The transformation of Digital Media into a profession that "Everybody Understands Its Importance" during the pandemic has increased my desire for my work even more.